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  Alicia Framis
   
 
Inditex
Films on the playlist
Inditex
Tate Modern
Libran las Modelos
Rabobank

 
Alicia Framis was born in 1967 in Barcelona, Spain. She studied Fine Arts at the Barcelona University and at Ecole de Beaux Arts in Paris. She also completed her masters at the Institut d'Hautes Etudes, Paris and at the Rijksakademie Van Beelde Kunstende, Amsterdam. Alicia has lived and worked in Barcelona (1985-1990), Paris (1990-1993), and Amsterdam (1995-2005). She currently works in Shanghai.

Tate Modern (2006) Tate Modern is an icon of culture, exhibitions that take place in the museum have an input in what happens in the rest of the Art World and also in the art market. At the same time it is a place where performance is takes place. I thought it was important to make a performance concerning the everyday life of this building and the people who work in it. We stopped in every floor, the ones that were opened for public and the private ones. We worked with the employees and the visitors who became a part of the performance. As we stopped the culture for a while we saw this big machine of production and creativity working. It is as a place for art that is theatrically prepared to open our emotions and our intellect. The film tries to show what is behind the walls.

Inditex (2006) This secret strike was film in the INDITEX-holding of Zara, Massimo Dutti, Bershka and Pull & bear. We get to see a clear model of a production system, a company where creative an intellectual work prevails, where ideas and personal networks are one of its main values. The physicality of the space inside this company expresses the coexistence of different stereotypes and mentalities. We shot every department, the production space, the meeting places between for the designers, directors and executives and the stores. PRODUCTION of CGAC (Centro Galego de Arte Comtemporaneo, Santiago de Compostela, Spain.

Represented by
Galeria Helga de Alvear (Madrid) www.helgadealvear.com
Barbara Gross Galerie (Munich) www.barbaragross.de
Annet Gelink Gallery (Amsterdam) www.annetgelink.com


www.aliciaframis.com

 
 
 
   
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